So many career centers and career development professionals are busier than ever and many are exhausted and frustrated by the demands and pressures of these challenging economic times.  One of the most vexing situations for most professionals is that of the client who comes in and claims "I don't know how to look for a job"!

"How To Recession Proof Your Job Search" is just one of many seminars that we have introduced at various campuses.  The content includes identifying industries that historically have been "recession proof" and teaching students to think about applying their skills and interests to a wider range of employers.  Frequently,  job seekers make the mistake of only focusing their search on a specific industry, not realizing that they can create many more options by broadening their search to a wider range of fields and work settings. Students interested in "Madison Avenue" advertising positions, for example, will significantly increase their options by looking at corporate, non-profit, or web company in-house advertising departments.

Thinking broadly about jobs and potential industries, however, is only half the battle. Networking - both in-person and through social networking sites - is the single most successful job search strategy, especially during a down labor market.  One of the most overlooked aspects of networking, however, is following up on the connections clients make.  In response to the many questions we receive on this topic, we have very simple advice - "patience, persistence, and politeness".  These "three p's" of follow-up are essential for today's successful job seeker.